Taco Bell, PepsiCo extend partnership through 2036, expand beverage innovation

October 22, 2026

As analysts continue to place their focus on the KFC US switch to Coke, Taco Bell and PepsiCo have renewed their U.S. beverage partnership for another 1…

Taco Bell expands Live Más Café with horchata and new markets

October 19, 2026

Taco Bell is expanding its beverage-focused Live Más Café concept with four new horchata-inspired drinks and plans to enter new markets, the company announced…

KFC US 'tastes the feeling' as it switches from Pepsi to Coke

October 16, 2026

Coca-Cola hopes to "open happiness" at KFC U.S. locations as the official new beverage provider of the chicken chains U.S. restaurants. KFC is switching from…

Taco Bell taps Kevin Hart, Paris Hilton and Doja Cat for National Taco Month

October 15, 2026

Following its global National Taco Day celebration with Duolingo, Taco Bell is extending its National Taco Day celebration throughout October with limited-time…

Beyond the remodel: Subway's Blueprint signals a new era of restaurant design

by Valerie Gritton — Editor, Pizza Marketplace

As brands rethink their restaurant designs and layouts, smaller footprints and increased access to digital ordering reflect a push for greater convenience and…

Taco Bell, Milk Bar reunite for Birthday Cake Empanada

October 9, 2026

Taco Bell and Milk Bar are teaming up for their third collaboration with the launch of the Milk Bar Birthday Cake Empanada, available nationwide Oct. 15 for a…

Taco Bell, Duolingo take National Taco Day global

October 2, 2026

Taco Bell is teaming up with Duolingo to take its National Taco Day celebration worldwide for the first time, turning Oct. 6 into "Global Taco Day" with a new…

Voice AI has rewritten the drive-thru, the future of QSR

Voice AI is transforming the QSR drive-thru. With deployments at brands such as Taco Bell, the technology is helping franchisees streamline operations, reduce…

Latest Ted Lasso serves up Wingstop, Taco Bell and a lesson in brand fandom

by Valerie Gritton — Editor, Pizza Marketplace

Taco Bell, Kevin Hart tee up for inaugural Live Más Open golf tournament.

September 14, 2026

Taco Bell is taking its "Live Más" approach to the golf course with its inaugural Live Más Open, the company has announced in a news release.

Cyclospora outbreak nears end

September 11, 2026

Federal health officials are preparing to declare an end to the major Cyclospora outbreak linked to iceberg lettuce that sickened at least 11,458 people across…

Taco Bell Cantina opens inside Allegiant Stadium

September 11, 2026

Diversified Restaurant Group has announced in a new release the opening of a Taco Bell Cantina inside Allegiant Stadium in Las Vegas, marking the first Taco…

QSR's bet big on beverages

by Valerie Gritton — Editor, Pizza Marketplace

Beverages have moved from being a supporting menu category to a traffic-driving battleground, and the past three months show how quick service restaurants are…

Proposed SNAP changes could impact QSR sales in 9 states

September 4, 2026

An article in Newsweek is reporting that a proposed Republican bill would eliminate the ability of SNAP recipients to use their benefits at participating quick…

Taco Bell, Salt & Straw launch Churro Ice Cream Taco nationwide

September 3, 2026

Taco Bell and Salt & Straw are teaming up once again, this time with a new frozen take on one of Taco Bell's signature desserts, the companies announced in…

Taco Bell heads to the UAE

August 31, 2026

Americana Restaurants International is bringing Taco Bell to the United Arab Emirates as part of an exclusive development agreement with Yum! Brands' Taco Bell…

Taco Bell, Olivia Rodrigo team up for Pink Lemonade Baja Blast drink

August 28, 2026

Taco Bell and singer Olivia Rodrigo are teaming up to release a pink lemonade twist on the restaurant's signature Mountain Dew Baja Blast, according to a press…

Restaurant traffic rebounds post Cyclospora

August 26, 2026

The newest data from Placer.ai reveals restaurant traffic is recovering from the Cyclospora outbreak.

Taco Bell releases Refrescas lineup, expands Live Más Café footprint

August 21, 2026

Taco Bell has introduced nationwide a six-drink line-up of its Refrescas nationwide, according to a news release.

Divine app opens to everyone, bans AI content, partners with Taco Bell

August 19, 2026

Divine, the 6-second looping video app with a mission to put creative power back in human hands, will launch Thursday, Aug. 20, according to a press release.