Operations

Del Taco revamps rewards program

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July 19, 2023

Del Taco has revamped its Del Yeah Rewards program, allowing guests to earn rewards easier and faster, according to a press release.

The program has four tiers and the brand has reduced the points thresholds. Badges can be achieved by completing activities, getting rewarded with free items by completing frequency punch cards and earning bonus points and offers through completing in-app challenges such as viewing short film reels, surveys, or completing polls.

"As with any relationship, the more you put into it, the more you get out, which is exactly the approach we took here," Tim Hackbardt, Del Taco's chief marketing officer, said in the press release. "While other loyalty programs are making it more expensive for the guest to get rewarded, we wanted to thank our guests by gifting them food faster through our new lower point threshold tiers. Additionally, we wanted to go beyond a simple point system by developing exclusive in-app experiences that offer more ways to earn rewards and become more frequently engaged with the brand."

Guests who join the Del Yeah Rewards program will receive an offer for two free tacos.

Tiers consist of Queso, Scorcho, Inferno and Epic, which are each designed with special rewards that increase in value as the guest levels up into higher tiers. Rewards to level up faster have been reduced as follows:

• Queso To Scorcho — Was 500 points, now 250 points.
• Scorcho To Inferno — Was 1,500 points, now 1,000 points.
• Inferno To Epic — Was 3,000 points, now 2,000 points.

Vanity badges that can be earning include:

• Morning Person –Visit seven times between 4 a.m.-11 a.m.
• Obsessed As Del — Visit five days in a row.
• New Day New Del — Earn this badge when you visit a new restaurant.
• Del After Dark — Visit three times between 8 p.m. and 4 a.m.
• Midday Mayor — Visit 10 times between 11 a.m. and 2 p.m.

Del Taco has more than 600 restaurants across 15 states.

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