News

Dippin' Dots and Doc Popcorn's co-branding key to chain's growth

December 16, 2016

Dippin' Dots and its sister brand, Doc Popcorn, just adjourned the first co-branded annual franchisee conference for the two concepts, in Las Vegas, according to a company news release. There are 16 co-branded U.S. units with up to 15 more expected to open in 2017, since co-branding these two sweet and savory concepts is seen as key to future growth, according to a company press release.
 
"Co-branding locations is our primary strategy for growth in high foot traffic spaces such as malls. We continue to see increased interest in our co-branded locations and expect this trend to continue in 2017," Scott Fischer, president and CEO of Dippin' Dots, said in a news release. "Bringing together the franchisees, who are really the heart of these two brands, at this year’s annual conference made for a powerful opportunity to learn, share and celebrate Doc Popcorn and Dippin’ Dots collective and individual successes."  

As part of the annual franchisee conference, Dippin' Dots and Doc Popcorn presented the Founder's Award for exemplary franchise ownership and management to Doc Popcorn franchisee Denise McCaskill of Houston and Dippin' Dots franchisees Kim and Carl Michael of Sandoval, Illinois.
 
"Franchisees with co-branded locations have seen success with minimal additional square footage by offering a variety of products appealing to customers all year round. Our customers have embraced our co-branded locations and enjoy having the option for sweet ice cream or more savory popcorn," said Doc Popcorn co-founder Rob Israel. "We're not in the popcorn business; we’re in the business of creating smiles, and that’s exactly what our franchisees do every day."