September 26, 2013
In conjunction with Breast Cancer Awareness Month and National Popcorn Poppin' Month in October, Doc Popcorn has partnered with the National Breast Cancer Foundation for its annual Popping for Pink fundraising campaign.
"Breast cancer affects so many people's lives, and as a franchise system we are trying to help in any way we can — and in this case — popping for a meaningful cause," Renée Israel, co-founder of Doc Popcorn, said in a release.
For the campaign, during October, Doc Popcorn guests at participating locations who donate $1 to NBCF will receive a $1 off coupon to use on their next purchase.
Read more about cause marketing.