News

Dunkin' Donuts, Baskin-Robbins featured at AMA Pro Superbike event

August 3, 2012

Dunkin' Donuts and Baskin-Robbins are teaming up with M1 PowerSports to bring AMA Pro Superbike racing back to South Florida's Homestead-Miami Speedway from Sept. 21-23.

Competitors and fans attending the Triumph Big Kahuna Miami, presented by Dunlop Tire and LeoVince, will have a chance to try complimentary samples of Dunkin' Donuts iced coffee and sweet tea. Additionally, a Baskin-Robbins booth will be available at the event.

"To have these two out-of-industry sponsors join us for the Big Kahuna Miami is almost a new frontier for us and I couldn't be happier about this new partnership," said Cameron Gray, CEO of M1 PowerSports. "Dunkin' Donuts and Baskin- Robbins are two nationally-recognized brands that we all grew up with and know very well. Dunkin' Donuts coffee and donuts are simply amazing, and everyone loves Baskin-Robbins. It's as American as it gets. Having them support GEICO Motorcycle AMA Pro Road Racing and M1 PowerSports is really getting outside the box and by bringing in these two brands I'm hopeful that this will grow into something bigger in the future."

Read more about marketing, branding and promotional opportunities.