News

Dunkin’ Donuts brings back Waffle Breakfast Sandwich

May 3, 2011

Dunkin' Donuts first introduced its Waffle Breakfast Sandwich in 2009 to much fanfare. The item returned to the menu last year and now, the chain has brought it back yet again with a special twist.

Dunkin' Donuts has added the new Blueberry Waffle Breakfast Sandwich to its lineup, featuring egg, maple sausage and American cheese served between two toasted waffles with a hint of blueberry.

The new sandwich is available for a limited time at participating Dunkin' Donuts restaurants nationwide for a suggested retail price of $2.99.

To help celebrate the new Blueberry Waffle Breakfast Sandwich, Dunkin' Donuts also has brought back "Waffle WeDDnesdays" on Twitter. Each Wednesday in May, the company will ask followers to share what has them waffling, and anyone who tags their response #WaffleWeDDs and tweets it to @DunkinDonuts has a chance to win a $50 Dunkin' Donuts Card.

Dunkin' Donuts will select one Waffle WeDDnesday winner each week during the month.

"We're excited to bring the Waffle Breakfast Sandwich back to Dunkin' Donuts. Feedback from our guests regarding waffles has been overwhelmingly positive, and we are happy to respond by putting a twist to a popular favorite item, and bringing it back on the menu for a limited time," said John Costello, Dunkin' Brands chief global marketing & innovation officer. "We are confident the new Blueberry Waffle Breakfast Sandwich will delight anyone seeking new, innovative breakfast choices to keep themselves running any time of day."