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Dunkin’ Donuts bulks up breakfast, Twitter promo

February 28, 2011

Dunkin’ Donuts has beefed up breakfast with its new Big ‘N Toasty Breakfast Sandwich.
The item’s launch is complemented by one of the brand’s biggest Twitter giveaways, which offers followers of @DunkinDonuts the chance to win $100 gift cards every “Big ‘N Toasty Trivia Tuesday” throughout March.

The Big 'N Toasty Breakfast Sandwich features two peppered fried eggs, four slices of cherrywood smoked bacon and a slice of American cheese, all packed between two slices of Texas toast.

It will be available at participating Dunkin' Donuts restaurants nationwide for a limited time at the suggested retail price of $3.29.

"At Dunkin' Donuts, we realize that people on-the-go at times crave heartier foods to start their day. With the Big 'N Toasty Breakfast Sandwich, Dunkin' Donuts can satisfy even the biggest appetites with a fulfilling, portable breakfast at an affordable price," said John Costello, chief global customer and marketing officer at Dunkin’ Donuts.

To celebrate the launch, all five Tuesdays during March will be “Big ‘N Toasty Triva Tuesdays,” in which followers of @DunkinDonuts on Twitter are given the chance to answer two questions related to some of the world's biggest things. Followers who tweet a correct answer using the hashtag #BigNToasty are eligible for a chance to win a $100 Dunkin' Donuts Card.

Dunkin' Donuts will award a total of 10 $100 Dunkin' Donuts Cards throughout the month, one for each trivia question.