July 31, 2013
Dunkin' Donuts has entered its 21st year of support for the Dana-Farber Cancer Institute and the Jimmy Fund. New England Dunkin' Donuts franchisees have raised more than $11.4 million for the causes, and will participate in events and campaigns through the remainder of the summer.
From now through Aug. 4, participating Dunkin' Donuts in Eastern Massachusetts and Southern New Hampshire will host an in-store campaign where guests can contribute $1 to support both the Jimmy Fund and The Dunkin' Donuts & Baskin-Robbins Community Foundation. Guests who give $1 will receive a paper cup icon to sign and place on the walls of the restaurant.
On Aug. 3 and Aug. 4, Dunkin' Donuts will support the 34th annual Pan-Mass Challenge (PMC) bike-a-thon to raise money for Dana-Farber Cancer Institute and the Jimmy Fund for the seventh consecutive year. Since 2006, Dunkin' Donuts has contributed $160,000 to the PMC.
In addition, the 16th annual Dunkin' Donuts George Mandell Memorial Golf Tournament and auction will be held on Aug. 12 at the International Golf Club in Bolton, Mass. This event was created by franchisee members of the Dunkin' Donuts New England Distribution Center (NEDCP) in honor of George Mandell, a Dunkin' Donuts franchisee who lost his battle to cancer. New England Dunkin' Donuts franchisees participating in the tournament have raised more than $8.9 million for the Jimmy Fund over the years. Last year alone, they were able to raise approximately $615,000.
Read more about cause marketing.