News

Dunkin' Donuts deploys NCR digital signage menu boards

June 18, 2013

NCR Corp. announced today that Dunkin' Donuts has deployed a high-definition NCR Vitalcast digital signage menu board solution at locations across the U.S.

Dunkin' Donuts will leverage the solution to bring its food and beverages to life with animations and messaging similar to the brand's advertising campaigns, the company said. The NCR Vitalcast digital signage has been installed in approximately 400 Dunkin' Donuts restaurants with more than 2,000 restaurants anticipated to transition from static menu boards to digital signage by year-end.

According to a news release, the digital menu board solution will provide Dunkin Donuts restaurants the opportunity to showcase a wider variety of food and beverages with high-resolution product shots and video to enhance the overall guest experience. The digital signage solution will also make it easier and more cost effective to update information in real-time, feature new and limited time products, and display nutritional information.

"We are delighted to partner with NCR to provide a superior digital signage solution," said Scott Hudler, vice president of consumer engagement for Dunkin' Donuts. "With the ability to cost effectively update information in real-time, our new NCR Vitalcast digital signage solution will provide Dunkin' Donuts franchise owners with a number of valuable tools to enhance the guest experience."

Vitalcast features provide flexibility to promote specific menu items during different dayparts, localize content and add regional menu item variances that are integrated with the point-of-sale. In addition to providing the Vitalcast software, NCR is supporting the installation with content management services.

"Dunkin' Donuts operates one of the most respected and recognized brands in the world, and they are taking an innovative approach to enhance the in-store customer experience," said Kim Eaton, senior vice president and general manager, NCR Hospitality. "We are excited to continue supporting the vision of Dunkin' Donuts and its growth plans with our innovative software and hardware solutions."

Read more about digital signage installations.