News

Dunkin' Donuts ices deal with Boston Bruins

November 14, 2010

Although healthy to play, Boston Bruins rookie forward Tyler Seguin has caught a cold. The second overall draft pick in the 2010-11 NHL draft will be featured in Dunkin' Donuts new season-long iced coffee marketing initiative titled "Caught Cold."

The initiative rewards New England consumers who are "caught" drinking the brand's iced coffee. On Tuesdays throughout the NHL season, the Bruins "street team" will journey throughout the region on a mission to find these consumers and instantly reward them with two tickets to a Boston Bruins home game at TD Bank Garden.

Dunkin' Donuts will give away more than 400 Bruins tickets, as well as team gear and gift cards.

Seguin will be featured in "Caught Cold" television and radio spots, and will appear in other promotional opportunities.

"It doesn’t get any bigger than Dunkin’ Donuts in Boston. They’re an institution and I'm honored to work with them. It’s even become part of my pre-game ritual. I drink a Dunkin’ coffee before every game," said Seguin. "Dunkin’ Donuts’ commitment to the community and their customers was very appealing to me, and I’m looking forward to giving Dunkin’ and Bruins fans the opportunity to see me and my teammates at TD Garden through 'Caught Cold.'"

Dunkin' Donuts also offers its coffee and beverages at other sporting venues such as Fenway Park in Boston, and at Cowboys Stadium in Dallas.

It also is the official coffee provider for professional sports teams such as the Boston Red Sox, New York Yankees, New York Mets and the Boston Celtics.

Boston Celtics all-star guard Ray Allen is also serving as a "Caught Cold" spokesperson.
 
Headquartered in Canton, Mass., Dunkin Donuts has been a sponsor of the Boston Bruins for more than 20 years. In 2001, Dunkin’ Donuts launched its "KidZone," which is a special seating section at TD Garden that hosts children from charitable organizations at every Bruins and Celtics home game.