Dunkin' Donuts launches biggest product initiative in years

NEW YORK — Dunkin' Donuts announced its new Smoothies are now available in the Mid-Atlantic region, which includes the New York and Philadelphia market.

 

Dunkin' Donuts introduced Smoothies to the New England market in April. The new Smoothie platform coincides with the launch of a new, multi- million dollar "America Runs on Dunkin'" advertising campaign, centered on the concept of how Dunkin' Donuts' freshly made coffee and baked goods serve as fuel for the hard-working, dedicated Americans who keep the country running.

 

According to a news release, the Smoothie is a more healthful product and is geared toward grab-and-go transactions. The launch of "America Runs on Dunkin'" marks the most significant repositioning effort in the company's 55-year history and is the first to debut since Dunkin' Brands was acquired in March by a consortium of global private equity firms.

 

Each 16- ounce serving of Wildberry, Mango Passion Fruit, and Strawberry Banana smoothies have 2.5 grams of fat and 360 calories. Depending on the flavor, each 16-ounce serving also packs in 25 percent of the recommended daily intake (RDI) of calcium and between 80 percent to 190 percent RDI of vitamin C.