News

Dunkin' Donuts' mobile payment and gifting app surpasses 10 million downloads

November 24, 2014

 Dunkin' Donuts today announced that it has achieved two digital milestones:

• 2 million DD Perks Rewards loyalty members.
• Surpassing more than 10 million downloads of the Dunkin' Mobile App for mobile payment and gifting.

To celebrate, the brand will recognize the 2 millionth DD Perks member, Jae Choi of Greenwich, Connecticut, with the "Ultimate Perk," and will also thank all of its loyalty members with the chance to win $1,000. 

"Providing our guests with new levels of speed and convenience so that they can run on Dunkin' more quickly than ever is an important part of our growth strategy. We are thrilled to achieve 2 million DD Perks members in less than a year since the program's launch, and reach 10 million downloads of the Dunkin' Mobile App. These two digital milestones are evidence that our loyal customers are responding to our efforts to provide a superior mobile experience and our commitment to create one of the most robust loyalty programs in the market," said John Costello, president, Global Marketing and Innovation, in a news release.

Celebrating 2M DD Perks members

Dunkin' Donuts has recognized the 2 millionth DD Perks member, Jae Choi, with the "Ultimate Perk," which includes a cash prize of $1,000 and free coffee for a year. Choi will also receive an exclusive trip for two to the brand's hometown near Boston, which will include a special VIP day at Dunkin' Donuts' headquarters with leaders of the company's culinary and coffee teams.

Also, anyone who registers to become a DD Perks member from today through Nov. 30, using the special promotional code "2MIL" is eligible to win a cash prize of $1,000. Dunkin' Donuts will randomly select one new member each day.

And, beginning today and continuing through Nov. 26, fans can tweet @DunkinDonuts what they are most thankful for this season, using the hashtag #DDPerksSweeps. Each day, Dunkin' Donuts will select one random participant to receive the $1,000 cash prize.

DD Perks and Dunkin' Mobile App enhancements

The Dunkin' Donuts Mobile App was introduced in 2012. The DD Perks Rewards loyalty program followed in January 2014, and is fully integrated into the Dunkin' Mobile App. The DD Perks Rewards program provides guests the opportunity to earn five points for every dollar they spend on qualifying purchases when they pay using an enrolled Dunkin' Donuts Card, either plastic or via the Dunkin' Mobile App.

The brand announced several new enhancement to these programs, including: 

• Members will now receive a coupon for a free, any size beverage, redeemable at participating Dunkin' Donuts restaurants, upon enrollment, on their birthday, and when they accumulate 200 reward points. Previously, members received a free medium beverage.
• Members now have the opportunity to share their rewards through the Dunkin' Mobile App with friends, family and colleagues.
• Users can now sign up for auto-recharge directly through the Dunkin' Mobile App.