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Dunkin’ Donuts sponsoring Joe Nichols’ tour

June 20, 2011

Dunkin' Donuts has announced a partnership with country musician Joe Nichols that includes a sponsorship of shows across his 2011 Nationwide Concert Tour.

Nichols, a Country Music Awards winner, Academy of Country Music winner and four-time Grammy nominee, will tour in support of his studio album to be released this fall.

To officially kick off the partnership, Nichols will become the first person ever to "take over" Dunkin' Donuts' official Facebook page during a live video chat at 7 p.m. ET on June 22.

The webcast event will include an acoustic performance of a few of his chart-topping songs and his latest single. Fans will also have the opportunity to ask him questions about his music, current tour and life on the road. In order to watch the live video performance and participate in the chat, fans must be a "fan" of Dunkin' Donuts.

As part of the partnership, Dunkin' Donuts will offer opportunities to win prizes such as concert tickets, passes to meet-and-greet events with Nichols, access to pre-show sound check performances, autographed items and more.

Dunkin' Donuts and Nichols first collaborated at a Boston event in November 2010, where Nichols was a featured guest and performer to help launch Dunkin' Donuts' national partnership with the USO (United Service Organizations) in support of U.S. troops and their families.

"Dunkin' Donuts already made my favorite coffee, so there was an immediate interest on my part," said Nichols. "And after seeing them so proactively supporting the troops via the USO, and given my very public support of military personnel, we found out we had even more in common. The more we talked, the more the connection between us grew. I can't imagine a better fit."