News

Dunkin' drives social media traffic with Halloween dress-ups

October 18, 2018

Dunkin' this year is angling for a little Instagram action by rewarding fans who dress up and post pictures wearing Halloween costumes on the social media site, a news release said. 

As of this week, such Instagram posts could win customers free coffees or cash as long as their posted with the hashtag #DunkinDressUpContest. All those who post on the site also get a chance to win the grand prize of $1,000 and a year's worth of Dunkin' coffee. One person will also get $100 Dunkin' gift card, the release said. 

The contest continues through Nov. 1 and is open to adults only in the U.S.