News

Edible Arrangements' founder launches technology company

December 10, 2014

Tariq Farid, founder and CEO of Edible Arrangements, announced the launch of a new technology company, Naranga. According to a news release, Naranga offers software solutions designed to help franchise companies and small businesses take advantage of emerging technologies to integrate their sales, operations and marketing activities.

Earlier this year, Farid acquired franchise solutions provider eMaximation, rebranded the company under the name Naranga, and began expanding the suite of products and services.

"Naranga’s products will allow franchise chains to take control of their brand with simple, flexible tools that drive sales, improve operational efficiency, and allow them to easily connect with their franchisees," Farid said in the release. "In addition to previous products available through eMax, we have added new solutions that can be customized to meet the specific requirements of a franchise chain and eliminate the need to use multiple resources to meet all the technology needs."

Features include:

• eCommerce
• Franchise Sales
• Franchisee Management
• Training
• Quality Assurance