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El Pollo Loco drops AOR after 10 months

December 11, 2011

El Pollo Loco has dropped its agency, Goodness Mfg, after just 10 months.

Rick Eiserman, CEO of the Los Angeles-based independent agency, told Ad Age that the split stemmed from "creative and strategic differences."

A new review is expected to take place to find a replacement.

El Pollo Loco tapped a new chief marketing officer, Ed Valle, in October. Within the past year, the chain also has named a new vice president of research & development, a new chief operating officer and Steve Sather as its new CEO.

The 400-unit El Pollo Loco, headquartered in Costa Mesa, Calif., spent about $14 million on U.S. measured media.

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