Operations
FAT Brands goes virtual with Great American Cookies
August 26, 2025
FAT Brands, parent company of Great American Cookies, has partnered with Virtual Dining Concepts to launce Great American Cookies as one of as one of VDC's latest delivery-only brands. This expansion is made possible through a partnership with Chuck E. Cheese, according to a press release.
Delivery will be available at over 400 locations by the end of August 2025. With the help of VDC's proprietary technology and Chuck E. Cheese's nationwide footprint and efficient kitchen management, Great American Cookies is projected to reach close to 900 locations by the end of 2025.
Great American Cookies has partnered with VDC to exclusively develop and operate its virtual brand. VDC's partnership provides an opportunity to expand its reach and revenue by debuting the brand in the virtual dining landscape. Additionally, the partnership will leverage FAT Brands' manufacturing facility, which produces cookie dough for Great American Cookies.
"Chuck E. Cheese is the ultimate family entertainment brand, which perfectly fits with Great American Cookies' brand DNA," Thayer Wiederhorn, COO of FAT Brands, said in the press release. "Through our newly forged partnership with VDC, Great American Cookies will nearly double its reach by year's end, while also delivering on one of FAT Brands' strategic pillars — increasing the output of our manufacturing facility. We look forward to building off this initial momentum and further expanding our virtual presence in the years to come."
"We are delighted to add Great American Cookies to our extensive family of virtual brands," Robbie Earl, president and Co-Founder of VDC, said in the press release. "It's been an incredible opportunity to integrate a beloved brand with an extensive physical presence into our roster. By leveraging our virtual delivery expertise, we want to elevate Great American Cookies and enhance revenue streams for our partner restaurants, both in-store and via delivery. This is just the beginning of the growth journey we foresee with Great American Cookies."
Great American Cookies has more than 400 bakeries across the country and internationally in Bahrain, Guam and Saudi Arabia.
