News

Finnish burger chain trials mobile payments

November 21, 2013

Hesburger, Finland's largest burger chain, has announced a mobile payments pilot program in selected stores run by its affiliate, Burger-In Oy. Hesburger will use the SEQR application from Sweden-based Seamless, which said the arrangement will help Hesburger reduce interchange fees by 50 percent.

The SEQR solution lets smartphone users pay in stores and restaurants, at parking lots or online, transfer money at no charge, store receipts digitally and receive offers and promotions directly through one mobile app, the company said. The user scans or taps a QR-code/NFC at the check-out of partnering merchants and approves the purchase by entering a PIN code.

Hesburger is known as an early adopter of new technologies, according to a news release. "We believe mobile payments will bring our customers an even faster and easier experience when visiting our restaurants in the future, without any extra costs for our customers," Burger-In Oy spokesman Jari Vuoti said in the release.

SEQR launched in Sweden in 2012 and rolled out nationally through deployment in 380 locations of food retailer Axfood's. The solution went live last month in Romania in partnership with Garanti Bank, with 400 retailers signed and 65 up and running. Most recently, the company announced a collaboration with bpost bank and McDonald's in Belgium, to go live in the spring of 2014.

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