News

Fins, Swedes get McVegan

December 14, 2017

McDonald's has set Dec. 28 as the launch date for a vegan burger to be offered in the Finnish market, following a successful product test in Finland. 

The brand's Western Europe Foundational Market's office said the new McVegan burger was tested at one location in Tampere, Finland, in October and November. The sandwich is made with a soybean-based patty and has an eggless sauce.  

 "The attention the McVegan gained at the sales test phase and the positive feedback we received exceeded our expectations," McDonald's Finland Communications Director Heli Ryhanen said in an email to QSRweb. "The decision to bring the McVegan to our nationwide menu is an answer to our customers' wishes."

She said the McVegan recipe was developed in Finland and is soy-based, and topped with tomato, salad, pickled cucumber and a sauce made without eggs, which pure vegans do not eat.