STRATEGIC PARTNERS
January 17, 2019
A new virtual restaurant, Phood Farmacy, has opened in North Hollywood, California, promising to bring food with "medicinal qualities" that can prevent illness or heal to the masses. A news release said the brand's menu is all made fresh, available ready to eat or "deconstructed" for diners to build as they see fit.
The privately funded brand is the product of the Los Angeles-based restaurant development agency, The Next Idea, which said Phood Farmacy focuses on food produced sustainably without GMOs or antibiotics from certified sources and prepared with filtered alkaline water for PH levels that are best suited to our bodies.
Some of the brand's menu items include soups, salads, sandwiches, flatbreads and entrees like bison short rib-and-mushroom flatbread, Green Street Tacos and Robert's stock-free chicken soup, with a focus on vegetarian, vegan, gluten-free, dairy-free and soy-free diets.
The concepts adherence to the trend toward consumers' use of food as medicine positions it as a brand on the knife's edge of where many restaurant brands are heading.
