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geoVue to determine Del Taco, Captain D's locations
December 11, 2007
WOBURN, MA — Sagittarius Brands has licensed and will employ geoVue's software solutions to assist in market planning and determining locations for its Del Taco and Captain D's Seafood Kitchen chains, the companies announced.
GeoVue's location optimization software provides modeling and optimization solutions based on predictive, multifactor trade areas.
"GeoVue gives us the kind of sophisticated market planning capabilities that we need to plan real-estate penetration in both new and maturing markets," said Ron Petty, president of development at Sagittarius. "With geoVue we can determine the most promising trade areas to locate our restaurants, taking into account demographics, psychographics, traffic, employment, competition and all the other key factors at play in determining market potential."
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