STRATEGIC PARTNERS
May 21, 2014
McDonald’s is adding a new yogurt side option for its Happy Meals, and has introduced a new mascot named “Happy” as its new “Happy Meal brand ambassador.” Happy is an animated Happy Meal character that will encourage kids to add fruits, vegetables, low-fat dairy and beverages such as water or juice to their meals, the company said in a news release.
Also, starting July 4, Go-Gurt low-fat strawberry yogurt will be available as a side option. This offering was made exclusively for McDonald’s and contains 50 calories.
"At McDonald's, we're always looking to bring fun and happiness to families and listening to our customers' asks to have more variety and wholesome options for kids to enjoy in their Happy Meals," Director or U.S. Marketing Julie Wenger said in the release. "Together, Happy and Go-GURT Low-Fat Strawberry Yogurt give kids and parents something to look forward to during their next trip to McDonald's."
Happy is an animated McDonald's Happy Meal box who was first introduced in 2009 to children and families in France. Happy has since made its way to Latin America and other countries in Europe.
