Franchising
Golden Chick signs 20-unit Vegas expansion deal
July 21, 2020
Golden Chick and one of its tenured franchisees, Chris Aslam, have signed a 20-unit deal to expand into the Las Vegas market, a first for the Texas-based brand, according to a news release. Golden Chick operates 192 restaurants across Texas, Oklahoma, South Carolina, Florida and Louisiana.
"Chris has been a great addition to our franchisee family who runs five highly successful Golden Chick restaurants in North Texas. …," Jim Stevens, president of Golden Chick, said in the release. "As a Texas-born brand with a 50-plus-year heritage, we are thrilled to soon be operating in a city as great as Vegas. … We are getting closer to our goal of 500 restaurants by 2030."
Aslam is also president of the Dallas Restaurant Association and has been a part of the Golden Chick team for three years. His first Las Vegas location is scheduled to start construction before the end of this year.
"I am excited to bring Golden Chick's goodness to Sin City for the very first time," said Aslam, CEO of Rock Strategic LLC. "I fell in love with Golden Chick as a brand before I decided to join the family as a franchisee," Aslam, who is CEO of Rock Strategic LLC., said in the release. "I am confident that the community of Las Vegas is going to share that love."
The 53-year-old Golden Chick concept is based in Richardson, Texas, and specializes in chicken sandwiches and chicken tenders.
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