News

Good Times launches first TV campaign in three years

March 25, 2013

Good Times Restaurants Inc. is breaking a new television campaign this week, its first in three years. The marketing message will focus on the "lengths Good Times goes to in order to find the best fresh, all natural ingredients possible for its products."

The campaign will air predominantly on cable programming and will highlight the chain's Hand Breaded Springer Mountain Farms All Natural Chicken Tenderloins, specialty Meyer Natural Angus beef burgers and $2 Hatch Valley New Mexico Green Chile Breakfast Burritos.

Heading the campaign is Stamen Pistill Advertising and Design, a creative branding, advertising, design and marketing communications firm founded by Tom Evans and Larae Netten in Evergreen, Colo. Evans provided the creative, as well as directed and wrote the campaign, and Netten provided art direction.

"With limited budgets we challenged Tom Evans and Larae Netten, who have worked on Good Times' advertising for over 15 years, to come up with an idea for a campaign that allows us to tell our unique product story in a totally unconventional way, but that is consistent with our heritage of fun, irreverent advertising," said Boyd Hoback, president/CEO.

Evans said the goal was to create a campaign that felt hand-crafted, with simple music and illustrations, instead of live-action advertising. The agency hired Jon Cannell, an illustrator and designer, to draw the stories, then put those illustrations in the hands of Jason Metter, of Blue Fruit Inc., to bring them to life using computer-based motion graphics techniques. Tom Lecher of Echo Boys, Minneapolis, arranged the music.

"Good Times is a highly likable brand, and this advertising reflects that quality even as it drives home a pointed product story with clearly delineated points of difference, and paints an honest picture of Good Times as a highly principled company," Evans said.

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