News

Good Times launches Green Chile Lovers menu

July 25, 2013

Good Times Restaurants Inc. has rolled out a new, limited-time Hatch Valley New Mexico Green Chile menu that will run through the prime green chile season until the end of September, supported by a new television ad. In addition to its permanent menu of $2 Green Chile Breakfast Burritos, the limited-time menu consists of Fresh Cut Green Chile Cheese Fries, a Green Chile Burger and Slider.

"We have had such outstanding results and customer feedback from our breakfast burritos, we wanted to extend the use of our authentic Hatch Valley New Mexico Green Chile to other products, particularly during the height of the season for roasted Hatch Valley Green Chiles. Additionally, we are continuing the creative campaign that we introduced with our first television ad featuring our Springer Mountain All Natural Hand Breaded Chicken that was such a success," said Director of Marketing Nicholas Corbishley.

This is the second in a series of television ads under the same creative campaign umbrella that launched at the end of March. That series marked the brand's first TV campaign in three years.

"We are telling the story of the lengths that Good Times goes to in order to find the highest quality, authentic, regional ingredients for our products in all categories of our menu that we believe are meaningful to our customers and to our brand position. It is that brand building that is moving our sales and our positioning away from the traditional quick service hamburger restaurant competitors," Corbishley said.

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