News

Good Times taps Cheech & Chong for radio campaign

October 3, 2011

Good Times Restaurants Inc. introduced a new radio campaign featuring iconic 1970s comedians Cheech & Chong to promote the QSR chain's limited time Santiago's Green Chile menu.

"We asked our ad agency, Sukle Advertising, to come up with a creative platform that pushes the envelope with breakthrough qualities consistent with our historically irreverent brand personality and they certainly filled that bill with very funny scripts delivered by Cheech and Chong," said Boyd Hoback, president and CEO.

Hoback added that Cheech and Chong's recent appearances on the Simpsons, That '70s Show and a national comedy tour helped create relevance for Good Times' consumer base.

"While their personas are still tied to their movie and comedy album characters from many years ago, our ads make light of them turning All Natural and Good Times now being the dispensary of happiness," he said.

Three radio spots were created that will air throughout October and November under the theme "Happiness Made to Order." The ads highlight Good Times' Cheeseburger Burrito, Green Chile Fries and Green Chile Sliders, all featuring Santiago's authentic Hatch Valley New Mexico green chile.

"Using Cheech & Chong is a fun, tongue-in-cheek way to bring that to life and not take ourselves too seriously," Hoback said.

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