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Good Times transitions to all-natural bacon in April 2015

Good Times Burgers & Frozen Custard, a regional quick-service restaurant chain, announced a system-wide implementation of all natural, nitrate free bacon starting in April.

April 1, 2015

Good Times Burgers & Frozen Custard, a regional quick-service restaurant chain, announced a system-wide implementation of all natural, nitrate free bacon starting in April. The bacon has no added hormones, is antibiotic free and meets standards for the humane treatment and raising of animals, the company announcement said.

"As a smaller regional chain, we are able to access the supply chain without having to charge a super-premium price for truly all natural products. This move continues to anchor Good Times' fresh, all natural, handcrafted brand position as the quality alternative to other quick service restaurant concepts," Director of Product Development Nick Biegel said. 

"Our all natural brand positioning has helped propel dramatic sales increases at Good Times over the last three years. We continue to take a ‘better food stand' with our brand and are working to transform the way that people view the quality of food available within the fast food segment," he added. "The introduction of all natural bacon augments our fresh, all-natural Angus beef and our all natural, hand breaded chicken and completes the portfolio of our all natural proteins at Good Times. More and more consumers are focusing on where their food comes from and any products that come from humanely raised animals without added hormones, antibiotics or steroids are becoming increasingly important. We hear time and again from customers that Good Times is the only fast food they will eat. While other concepts may have a limited commitment to all natural products, we have staked a larger claim and position in the industry with our all natural positioning combined with unique flavor profiles throughout our menu – the best of both worlds."

To cover the increased cost of all-natural bacon, the company will add "a small price increase" to its stores. Good Times introduced all-natural beef in 2004 and all-natural chicken in 2013.