Technology
Great American Cookies, Marble Slab Creamery launch co-branded app
November 1, 2024
Sister brands Great American Cookies and Marble Slab Creamery have launched an app and loyalty program, the Great American Cookies and Marble Slab Creamery Rewards App, according to a press release.
The app allows users to earn points and rewards for both brands in one place. The new launch comes on the heels of Great American Cookies and Marble Slab Creamery's co-branded online experience debut, further underscoring the commitment of the brands in providing a seamless, integrated experience for its fans.
"Enhancing the digital journey for our loyal Great American Cookies and Marble Slab Creamery fans continues to be a key objective as the co-branded concept continues to grow its footprint," said Lisa Cheatham, VP of marketing revenue channels at parent company FAT Brands. "The new app and loyalty program streamlines ordering and rewards so you can experience the sweetness from both brands in one for the ultimate customer journey."
Users of past loyalty programs will be able to migrate existing rewards points to the new app.
Great American Cookies has more than 400 bakeries across the country and internationally in Bahrain, Guam and Saudi Arabia. Marble Slab Creamery is enjoyed by consumers across the globe with locations in Bahrain, Canada, Kuwait, Saudi Arabia, Guam, Puerto Rico and the United States.
