Happy Valentine's Day QSRs: PayByCar launches in pilot test

Verdeva Inc. has launched an in-vehicle payment solution, PayByCar, that uses toll transponders to simplify and speed up nontoll transactions such as QSR payments. The company has initiated a pilot program agreement with the E-ZPass Group under its Driven by E-ZPass brand, a press release said.

Through this partnership, customers who have E-ZPass transponders in their car and are enrolled in PayByCar can drive up and pay without using cash, a payment card or mobile device. When they enroll, drivers simply choose their payment method for nontoll charges.

PayByCar charges are processed through separate Verdeva accounts rather than toll account. When a member drives up to a participating retailer, PayByCar uses the car's toll transponder and driver's cell phone to authorize and automate payment. The program also offers personalized rewards, the release said.  

"American drivers spend hundreds of hours behind the wheel every year," PayByCar founder and CEO Kevin Condon said in the release. "When they stop for coffee or to fill up their tank, the last thing they want is to be waiting in long car lines and fumbling for cash or credit cards. PayByCar changes all that, making in-vehicle payment fast and easy."

E-ZPass is the largest interoperable toll collection program in the world, with operations in 17 U.S. states, the release said.

"With over 35 million E-ZPass-equipped vehicles in the U.S., the opportunity for PayByCar is tremendous," Raman said in the release. 

Topics: Business Strategy and Profitability, Drive-thru, Drive-thru Menu / OCB, Equipment & Supplies, Systems / Technology

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