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Hardee's, Carl's Jr. go beyond 1 daypart with Beyond Meat

Photo: Provided.

December 18, 2019

Hardee's and Carl's Jr. parent company, CKE Restaurants is expanding its partnership with Beyond Meat to include new all-day plant-based options nationally at the two chains, after Carl's Jr. initially became one of the first QSRs to get in on the plant-based patty trend in late 2018. 

Since then, the brand said in a news release that it has seen an uptick in customers, partially attributable to the burger's addition to the menu, which has since been joined by a barbecue cheeseburger with the Beyond Meat patty. Meanwhile, sister brand, Hardee's was the first to test all-day Beyond Meat offerings for all three main meal times. 

"Since its debut less than a year ago, Carl's Jr. has sold more than 6.7 million Beyond Famous Star burgers to-date, making it the most successful product launch in the past two years," CKE Restaurants Senior Vice President of Brand Marketing Patty Trevino said in the release. "We're continuing to build on this success by expanding our Beyond Meat partnership to Hardee's. As we head into 2020, the addition of these new options at both restaurants is one of the many ways we're continuing to deliver the innovation and quality Carl's Jr. and Hardee's are known for while appealing to new audiences including flexitarians, Gen Z and millennials."

New options at both chains draw on Carl's Jr. and Hardee's charbroiled patties and scratch-made biscuits, including: 

• Carl's Jr. Beyond Sausage burrito and egg-and-cheese biscuit. 
• Hardee's Beyond Sausage burrito, sausage biscuit, sausage-and-egg biscuit and Original Beyond Thickburger.

The new menu additions start today on Carl's Jr. and Dec. 30 at Hardee's.