News

Hardee's celebrates college football in N.C. and Virginia

September 6, 2011

Hardee's restaurants across North Carolina and Virginia kicked off the 2011 college football season this week with Team Tender Tuesdays.

Every Tuesday during the season, more than 430 restaurants in those two states will offer a 5-piece Hand-Breaded Chicken Tenders combo meal for the reduced price of $5, a savings of more than $2.

In addition to Team Tender Tuesdays, Hardee's will sponsor on-field promotions at a handful of games during the season. At each game, a fan will be given the chance to kick a field goal at halftime. If the kick is good, every fan in the stadium will receive a coupon for a free Hand-Breaded Chicken Tender Wrapper.

"We recognize the big role college sports play in the lives of many of our customers," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises, the largest Hardee's franchisee in North Carolina and the U.S. "We're looking forward to continuing our tradition of supporting North Carolina's love of football and supporting football in Virginia with our 'Team Tender Tuesdays' and on-field kick promotions."

The Chicken Tenders were added to Hardee's menu last year and were introduced by Boddie-Noell after they were developed in the company's North Carolina test kitchens.

The 5-piece Hand-Breaded Chicken Tenders combo meal includes Natural-Cut French Fries and a beverage.

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