Food & Beverage

Is Chick-fil-A heading into the chicken wing biz?

Photo: iStock.

May 13, 2021

In another instance that proves the only thing as hot as a hot chicken sandwich may be the wings off that same bird, comes word this week that Chick-fil-A has plans to open a delivery brand in Nashville and Atlanta that will serve the popular chicken appendages, according to Business Insider.

After some of the third-party delivery providers disclosed in 2019 that there was a hole in the marketing strategy just begging for chicken wing restaurants, a number of existing restaurants have spun off delivery-only chicken wing brands. In Chick-fil-A's case, the company has filed to trademark the name "Outfox Wings," that Chick-fil-A told the business news site will be distributed from virtual kitchen outlets.

The May 4 documents filed with federal regulators indicates the restaurant's logo includes the words "Outfox Wings" and the image of a fox. The virtual concept plans to serve wings, roasted chicken, salads and other foods. .