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Jack in the Box adds new Grilled Breakfast Sandwich
April 12, 2010
As the breakfast wars heat up, Jack in the Box restaurants is throwing its hat in the ring by extending its grilled sandwich line to include a premium egg sandwich. The new Grilled Breakfast Sandwich features two fried eggs and two slices each of American cheese, ham and bacon on grilled, premium artisan bread.
As with all of Jack in the Box's menu items, including its extensive breakfast offerings, the new sandwich is available all day in participating stores. The new product expands the chain's line of grilled sandwiches, which debuted in February and includes a Deli Trio and Turkey, Bacon & Cheddar varieties.
"We're leveraging the popularity of our Grilled Sandwiches and new artisan bread to expand our breakfast menu with a product that's unique among fast-food restaurants," Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc., said in a new release. "The new sandwich features a hearty serving of everyone's breakfast favorites."
The new Grilled Breakfast Sandwich is available at participating Jack in the Box restaurants for just $2.99, plus tax.
Jack in the Box also is reminding customers about its new fries with a giveaway on April 16, a day the company has dubbed Free Fryday, according to its Facebook page. Customers will receive one free small fry order at participating restaurants that day only.
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