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Jack in the Box food truck rolls into St. Louis

August 26, 2013

Jack in the Box introduced St. Louis to its original food truck at the Grand Center Street Party on Aug. 24. The Jack Munchie Mobile is a custom-built mobile restaurant that can serve a selection of the brand's signature items. In the coming weeks, the 34-foot food truck will be at local community events, sampling its abbreviated menu to guests.

"Jack in the Box is excited to be sampling select products at local events in the St. Louis area, including a local favorite — tacos. We're thrilled to be able to participate in some of the upcoming events and give back to our loyal St. Louis guests by providing free food," said Kyra Neubauer, senior regional marketing manager for Jack in the Box.

St. Louis residents can track the Jack Munchie Mobile's whereabouts at Facebook.com/MunchieMobile or via Twitter by following @MunchieMobile.

The Jack Munchie Mobile was created by Beyond Traditional, which is entering its fourth year of managing multistate food sampling tours for Jack in the Box.

Read more about marketing and branding initiatives.

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