News

Jack in the Box introduces the All-American

January 31, 2011

Just in time for the Super Bowl, Jack in the Box restaurants are launching a new burger named the All-American Jack. The savory double-patty burger, topped with American and Swiss cheese, tomato, lettuce and pickles, will be introduced via a 30-second Super Bowl commercial Feb. 6.

The commercial focuses on all things America, and includes iconic images such as bald eagles, bison and jury duty.

The ad eventually shifts to the 14-mile strip of Cancun on the Mexican Caribbean to promote Jack in the Box’s new sweepstakes: a 7-day vacation in Cancun for the winner and 10 guests, including airfare, hotel accommodations and $5,000 cash.

“We know our guests love to eat great tasting burgers and love to party, so what could be better to debut before a huge TV viewing audience than a delicious new burger and an opportunity to win a Cancun vacation,” said Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc.

Additionally, for a limited time beginning Feb. 3, Jack in the Box is offering the All-American Jack Combo, including a 20-oz. beverage and small order of fries, for $4.99, plus tax.

Guests may enter to win the Cancun trip by ordering an All-American Jack Combo and visiting a new website where they can enter a unique code printed on every receipt including the purchase.

Additional sweepstakes details, along with video entertainment and a tool that offers helpful Spanish phrases to revelers on Spring Break (i.e.,“No sé por qué mi cama está en la alberca” – “I don’t know why my bed is in the pool”), also will be posted on the new site beginning Feb. 6. The sweepstakes runs Feb. 6 through March 25.

The All-American Jack will not be offered in Austin, Texas, St. Louis or Yakima, Wash.