News

Jack in the Box kicks off annual ornament fundraiser

October 22, 2013

Jack in the Box restaurants today announced a holiday fundraiser benefiting Big Brothers Big Sisters. For $1, plus tax, guests may purchase a limited-edition Toasty Jack ornament, with net proceeds benefiting the organization.

This year's Jack ornament features a snow cap with flaps to keep him warm. Toasty Jack is pre-drilled on the bottom and fashioned with a braided loop on top, offering flexibility for display on a vehicle antenna or holiday tree. Toasty Jack is available with either a red or green hat.

This is the sixth year that Jack in the Box has sold a limited-edition promotional item to raise funds for Big Brothers Big Sisters. The previous fundraisers netted nearly $1.5 million for the youth-mentoring organization.

Read more about cause marketing.