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Jack in the Box sponsoring Charlotte racing series

April 12, 2012

Charlotte (N.C.) Motor Speedway officials have announced that Jack in the Box has signed on as the entitlement sponsor of the grassroots racing series, the 19th annual Summer Shootout Series.

"Jack in the Box has more than two dozen locations in the greater Charlotte region and we look forward to partnering with them to promote the world's very best Legend Car and Bandolero racing," said Marcus Smith, president and general manager of Charlotte Motor Speedway. "U.S. Legend Cars International sells these race cars worldwide in more than 15 different countries, but the top drivers still compete every year at Charlotte Motor Speedway."

The Jack in the Box Summer Shootout Series begins June 12 and will run for 10 weeks each Tuesday night through Aug. 21, excluding July 3.

"We are thrilled to be part of such a fun, affordable racing series that fans will be able to enjoy all summer," said Kyra Neubauer, senior regional marketing manager for Jack in the Box. "All in all, the partnership with Charlotte Motor Speedway is a great match for our company, allowing us to support exciting sporting events and our community."

Charlotte Motor Speedway and Jack in the Box are planning interactive games and contests for fans to participate in at each Shootout event, as well as coordinating fundraising activities to give back to the Charlotte community.

The Jack in the Box Summer Shootout Series also will include unique entertainment such as school bus races, mascot mania and lawn mower racing.

Also new for 2012, Fox Sports South will televise a weekly 30-minute Jack in the Box Summer Shootout Series highlight show.

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