News

Jack in the Box takes late-night menu promos up a notch

October 25, 2013

To further promote its new late-night Munchie Meals menu, Jack in the Box presented "No Curfew," an event held this week at Club Nokia in Los Angeles. The promotion was created to "bring the in-store concept to life."

The event featured musical performances by DJ Diplo and electro-funk duo Chromeo. Celebrities also attended, including Corbin Blue from Dancing with the Stars, Audrina Patridge from MTV, and Hana Mae Lee from Pitch Perfect.

Jack's new Munchie Meal is available exclusively from 9 p.m. to 5 a.m. and offers four new entrees: Stacked Grilled Cheese Burger, Loaded Chicken Nuggets, Exploding Cheesy Chicken Sandwich and the Brunch Burger. Each entrée also comes with two tacos, halfsie fries (half regular, half curly) and a 20 oz. drink — for $6, plus tax.

To complement the new menu, Jack restaurants change up their menu boards, logo and staff uniforms, and turn up the music during the 9 p.m. to 5 a.m. timeframe.

Read more about marketing and promotions.