News

Jack in the Box's response to healthful-eating craze: bacon butter

February 2, 2017

Jack in the Box has an LTO that may just pull Homer Simpson's paunchy animated body right out of our television screens. ​

The triple bacon buttery Jack burger features layers of hog-inspired meat and fat by featuring not only three times the bacon, but also a quarter-pound of beef with cheese and a slippery slathering of bacon mayo and what the chain refers to simply as "bacon butter," according to a company press release.

In a news release, the company said the new secret sauce is, as its name implies, a melty merging of bacon and butter, that slides atop a concoction of the following: 
•    Hickory-smoked bacon
•    Quarter-pound beef patty
•    Cheddar cheese
•    Grilled onions
•    Buttery bun

"We knew we were on to something special when we created the Buttery Jack line," Jack in the Box CMO Iwona Alter, said in a news release. "The new triple bacon buttery Jack builds on our legacy of buttery burgers, offering a unique and innovative twist with our secret ingredient, bacon butter."

The buttery, bacon-y, beefy bunful will debut during that show of shows, Sunday's 51st Super Bowl, where it will star in all its greasy glory in a 30-second TV spot, But the brand is running previews of its Sunday performance via social media and the chain's Dali-esque news site, JackiLeaks.

Photo in story: From JackiLeaks.com

Feature photo: iStock