News

Jersey Mike's donating all sales to charity today

March 27, 2013

Today marks Jersey Mike's "Day of Giving" and restaurants across the country will donate 100 percent of sales to 86 local charities as part of the campaign. Those charities include hospitals, youth organizations, food banks and more.

The "Day of Giving" is the final event in Jersey Mike's 3rd Annual March "Month of Giving" fundraising campaign.

Throughout March, customers have been invited to make a donation to that location's designated charity partner. The company hopes to raise more than $1 million by the end of the month. Last year's "Month of Giving" initiative raised nearly $858,000 for 74 different charities nationwide.

The company is running 11,000 TV commercials featuring founder/CEO Peter Cancro inviting the public in to any of its locations nationwide to celebrate its "Day of Giving."

Since 2010, Jersey Mike's locations throughout the country have raised more than $5 million for local charities and distributed more than 500,000 free sub sandwiches to help numerous causes.

Read more about cause marketing.