News

Jersey Mike's kicks off Wreaths Across America promotion

July 2, 2012

For the third year in a row, Jersey Mike's Subs will celebrate "Christmas in July," by holding a nationwide fundraising and awareness building campaign for Wreaths Across America (WAA).

The promotion kicked off June 30 and runs through July 15 at Jersey Mike's restaurants throughout the country. Donations that are collected during this time will be matched by Jersey Mike's and will go toward WAA, which lays thousands of wreaths at the graves of the nation's veterans on National Wreaths Across America Day each December.

Additionally, if Jersey Mike's gets 100,000 "likes" on its Facebook page by July 15, the company will donate an additional $25,000 to the organization.

"As we celebrate our nation's independence, Jersey Mike's proudly joins and supports Wreaths Across America in its mission to remember the fallen, honor those who serve and their families, and teach our children the value of freedom," said Peter Cancro, Jersey Mike's Founder and CEO. "This year, we hope to raise enough money for Wreaths Across America to place a wreath at every fallen hero's headstone at Arlington National Cemetery."

In 2011, with the help of its customers, Jersey Mike's raised $100,000 which helped WAA place 90,000 wreaths during National Wreaths Across America Day at Arlington National Cemetery in December. This year, Jersey Mike's hopes to raise enough money to help lay 225,000 wreaths at the annual event, scheduled for Dec. 15. Cancro and other Jersey Mike's executives and franchisees plan to participate in the ceremonies.

During the two-week promotion, each Jersey Mike's will show a video of a special concert organized by the chain to raise awareness for Wreaths Across America. Held in June aboard the Battleship New Jersey in Camden, N.J., the concert featured performances by country singer Corey Wagar, Broadway star Mary D'Arcy, the Liberty Bells and the 63rd Army Band as well as Holiday Express, a group of professional musician volunteers.

Customers can donate to the cause by selecting a $1, $3 or $5 tear-off sheet and presenting it at the register.

Read more about cause marketing.