Franchising

Jollibee adds 6 North American stores

Some of Jollibee's menu offerings. (Photo provided)

October 30, 2020

Philippines-based QSR chain, Jollibee is continuing its North American expansion with six store openings between Oct. 1 and the end of the year in the U.S. and Canada.

Earlier this month, Jollibee opened stores in Brampton, Ontario and Edmonton, Alberta at Kingsway Mall. Before the end of the year, the brand will open three locations across the U.S. in Houston, Texas, as well as in Delano and Torrance, California. The company will also open an additional Canadian location in Scarborough, Ontario by year's end, according to a news release.

The six openings are part of an initiative to reach 300 North American stores by 2024. With the three U.S. stores, Jollibee will have 48 locations in the states, while the Canadian stores bring the total to 13 restaurants. The company has opened 12 stores in four U.S. states this year.

"The strength of our North American business in the midst of the pandemic and continued call from our customers to add new locations shows that people, now more than ever, are seeking great-tasting food that can provide comfort during these difficult times," Maribeth Dela Cruz, president of Jollibee Group North America, Philippine Brands, said in the release.

"Each of the new stores are opening in cities where we have seen a consistently positive response to existing Jollibee stores in the area," she said. "Our customers' unwavering support during this difficult time gives us confidence in our continued expansion in these key regions, with the safety of our customers and store team always remaining our first priority."

Jollibee is the largest fast food chain brand in the Philippines, operating a Philippine network of more than 1,400 stores. It has more than 240 international branches including in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, and in the United Kingdom. It has a total of 55 stores in North America.