Marketing

Jollibee, girl group Katseye launch partnership for North American fans

Photo: Jollibee

August 18, 2025

Jollibee has launched a partnership with girl group Katseye. Jollibee, known for its Chickenjoy fried chicken and welcoming service, has created a loyal fan base across generations and cultures. Katseye is bringing together families and communities with their growing Eyekons fan group, according to a press release.

Jollibee began as an ice cream parlor in the Philippines to a global QSR name.

The partnership kicked off with a merchandise drop on Aug. 15 by media brand Complex and includes:

• Shared Dream Tank Top.
• Chickenjoy Gnarly Box Tee.
• Double Drop Denim Tote.

"Jollibee always strives to bring people together through the universal language of delicious food and shared moments of joy," Luis Velasco, SVP and marketing head at Jollibee North America, said in the press release. "This is precisely why partnering with Katseye, a group that deeply resonates with a diverse, global audience and embodies such positive energy, is a perfect match for our beloved brand. Their passion and vibrant spirit align seamlessly with our distinctive heritage of fostering community and happiness. We're incredibly excited to join forces with such a talented group of women and create unforgettable experiences for our fans."

Katseye plans to roll out additional menu items and limited-edition collectibles in the future.

Jollibee is part of Jollibee Foods Corp., which has more than 10,000 stores and cafes across 33 states.