Operations

Jollibee launches loyalty program

Photo: Jollibee

October 22, 2024

Chicken chain Jollibee has launched its first-ever loyalty program, Jollibee Rewards, according to a press release.

Members can earn rewards online or in store, with dollars spent converted into Jolly Points. Every $1 spent earns 10 points, which can add up to a choice of delicious freebies, exclusive members-only deals and delightful surprises.

"It's no secret that we have the most loyal fans in the world — so much so, that we truly see them as our friends, not just customers. Our Jollibee Rewards program is tailor-made to amplify the special sense of community that we share with them and thoughtfully reward them for their steadfast support and passion for our brand," Luis Velasco, SVP and marketing head, Jollibee North America, said in the release. "We also invite brand newcomers to enjoy the many joyous perks that come with being a faithful Jollibee Friend as we continue to spread joy with every bite, every visit, every connection — and now, every new reward."

Those who join Jollibee Rewards and spend $35 or more by Nov. 15 will receive $5 off their order.

Jollibee is owned by Jollibee Foods Corporation, also known as the Jollibee Group, and has 19 brands with over 9,400 stores across 32 countries.