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KFC adds gravy to dipping sauce lineup

March 13, 2013

KFC has added its signature gravy to the lineup of dipping sauces for its Original Recipe Bites introduced in the summer.

"When we introduced Original Recipe Bites last year, KFC set the standard for what bite-sized chicken should be," said Jason Marker, chief marketing officer for KFC US. "Pairing Original Recipe Bites with dipping gravy is not only an homage to Colonel Sanders and the high standards he put on gravy taste, it's also a direct response to the thousands of 'fanatics' that rave about our gravy every day."

Other dipping options include creamy Buffalo, which made its debut in 2012, honey BBQ, ranch and honey mustard.

Since the July launch, more than 300 million bites have been sold, according to the company. The bites are 100-percent breast meat chicken available in the Colonel's Original Recipe blend of 11 herbs and spices.

Original Recipe Bites with dipping gravy are available in a six-piece combo for $3.99 plus tax at participating restaurants nationwide. Also available is the KFC Eight-Piece Meal, which includes eight pieces of chicken, two large sides and four biscuits for $15.99.

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