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KFC auctioning Colonel Sanders memorabilia for hunger relief

October 15, 2013

KFC has kicked off its Recipe for Hope program, which raises awareness, volunteerism and funds for hunger relief. The program runs through Nov. 10 and offers customers an opportunity to donate $1 at KFC restaurants across the country to support the World Food Programme. Last year, WFP reached more than 97 million people in 80 countries with food assistance.

This year, to raise additional funds, KFC is auctioning a number of historical artifacts that Colonel Sanders collected throughout his career. These items, which until recently were locked away in a secure underground storage facility in Louisville, Ky., are up for auction now through Oct. 28 and will benefit Feeding America and the World Food Programme.

"Colonel Sanders' secret recipe to a life well-lived was grounded in giving back and feeding those in need — a principle that lives on today at KFC through our 'Recipe for Hope' program," said John Cywinski, president of KFC U.S. "It seems only fitting that we continue to honor the Colonel's commitment to fighting hunger by making it possible for his fans to own some of his most prized memorabilia. In doing so, they'll be further contributing to that same cause."

KFC has teamed up with Dallas-based Heritage Auctions, which sold one of Colonel Sanders' signature white suits last year for $21,510, to help curate and auction items from the "Colonel Sanders Collection." Items up for auction include a Senate proclamation given on the Colonel's 90th birthday, the Colonel's personal Boy Scout plaque, a key to the city of St. Louis, an invitation from President Jimmy Carter for the Colonel and Mrs. Sanders to attend a 1979 White House reception, and a rare Colonel Sanders weathervane from the 1960s.

Potential bidders should visit www.ha.com/kfc to bid and watch the action live.

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