Technology

KFC Canada ups its digital strategy with new AI, analytics backbone

Photo: iStock

June 3, 2020

KFC selected cloud-based AI and analytics provider, Manthan, to upgrade its digital game across more than 600 restaurants in Canada. A news release said that KFC Canada's growing online sales and the imperative for transactional speed prompted the partnership. 

"In our business, the ability to drive value and quickly adapt to changes in micro-demand is critical to optimizing various aspects of our business," KFC Canada CTO Reza Kouhang, said in the release. "The rich and contextual decision capabilities in Manthan make it easy for our business to know and respond to these opportunities so that our consumers can access our crave-worthy chicken faster and fresher than ever before."

According to the release, KFC in Canada want to get more insights across its business there, including dynamic demand, inventory, operations, ecommerce, guest experience, voice of customer, marketing and CRM, audit and compliance and associate training and productivity. Manthan's SaaS-based Restaurant Analytics Solution will serve as the enterprise analytics platform to centralize data across all functions and use actionable dashboards, analytics and algorithmic decisioning to drive strategy through hard data gathered from KFC and its franchisees in Canada. 

Based in Louisville, Kentucky, KFC is a subsidiary of Yum Brands. Worldwide, KFC has more than 24,000 restaurants in over 145 countries worldwide.