News

KFC introduces value promotion for signature buckets

October 11, 2013

For the first time ever, KFC is offering $10 Weekend Buckets — 10 pieces of chicken for $10.

The limited-time-only offer kicks off Oct. 12 and is available every weekend through Nov. 24. Guests can choose from KFC's Original Recipe chicken, Extra Crispy, Kentucky Grilled Chicken or the brand's new Original Recipe Boneless. Recipes can also be mixed and matched.

"Value has never been more important to our guests than it is today, and KFC has never been better equipped to meet those value needs," said Jason Marker, CMO for KFC U.S. "The introduction of $10 Weekend Buckets provides a 'Wow! value' for meals with family or friends during the best time of the week — the weekend."

KFC last offered $10 Buckets in mid-2011, but the deal was available only on Sundays. The current limited-time-only offer extends the deal throughout the entire weekend.

The television spots for $10 Weekends began airing this week. Also, KFC's $10 Weekend Bucket graphics are themed around "Couchgating" — a term coined by the brand earlier this year that describes the act of watching a sporting event from the comfort of the couch while enjoying KFC chicken.

KFC's Facebook page includes the official rules of Couchgating, such as the "false start" (eating on the drive home) or "delay of game" (losing track of the remote before kickoff). Fans are also encouraged to share their tips using the hashtag #couchgating.

KFC is hosting a Couchgating sweepstakes, with the chance to meet FOX Sports Rules Analyst Mike Pereira and take home an official Couchgating couch from the NFL on FOX set, as well as a trip to visit the set in Los Angeles. The trip includes airfare, hotel accommodations, ground transportation and spending money. The sweepstakes runs through Dec. 3. More information is available at foxsports.com/couchgating.

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