Marketing

KFC, Jackass partner to make sure you don’t blow your finger lickin' fingers off this 4th of July

Photo: KFC

June 30, 2026

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KFC has teamed up with the "Jackass: Best and Last" film for an irreverent PSA to remind fans to keep their fingers safe this 4th of July holiday, according to company news.

Starring Johnny Knoxville and directed by Jeff Tremaine, the spot delivers five fireworks safety tips. To help keep hands focused on chicken instead of fireworks, KFC is also offering a Finger Lickin' Fourth deal: a 12-piece bucket for just $15, available exclusively in the KFC app through July 11. The first 6,200 KFC Rewards members who purchase the bucket will also receive a $15 Fandango Promo Code to see jackass: best and last in theaters, while supplies last.

"As a brand known for Finger Lickin' Good chicken, we wanted to deliver an important Fourth of July safety reminder in a fun, memorable way that encourages fans to celebrate responsibly," a KFC spokesperson told QSRweb.com. "Partnering with 'Jackass: Best and Last', directed by Jeff Tremaine, and starring Johnny Knoxville, was the perfect way to bring that message to life and encourage fans to keep their fingers safe so they can enjoy KFC fried chicken and all the fun that comes with the Fourth of July."