News

KFC launches fundraising campaign with hunger relief organization

December 15, 2014

KFC has launched its #FillUpForGood campaign, in partnership with Feeding America, a domestic hunger-relief organization. According to a news release, KFC is hoping to raise enough money during the campaign to fund 1 million meals to those in need.

To support #FillUpForGood, consumers need to post a picture of a KFC $5 Fill Ups meal on social media (Facebook, Twitter or Instagram) using the #FillUpForGood hashtag. For each social post or repost that includes a photo and hashtag, KFC will donate 50 cents to Feeding America, up to $100,000.

"KFC introduced the $5 Fill Ups in July of this year and America has really shown them some love," CMO Kevin Hochman said in a news release. "The #FillUpForGood Campaign allows KFC to pay it forward with the bold challenge of helping to provide one million meals to feed Americans struggling with hunger, driven by the support of our loyal customers and Feeding America."